“Great people have great values and great ethics.” Jeffrey Gitomer
The celebration of Filipino Values Month in November, pursuant to Proclamation No. 479 issued on October 7, 1994, is an effective measure to create moral awakening and national consciousness on unique, positive, and genuine values held important by the Filipino people in their daily lives.
Values that nations and individuals hold sacred distinguish them from others. Filipinos are known globally for their values; love of God, country, and family; diligence and hard work; regard for personal honor and dignity; compassion, generosity, adaptability, loyalty to a friend or benefactor, respect and care for the elderly. Interaction with peoples of various cultures helps them develop a strong work ethic, patience, filial piety, and business acumen. With these values guiding them, Filipinos are able to cope with the vicissitudes of life.
I believe what’s missing in society today is the commitment to core ethical values that all people should strive to achieve, such as honesty, kindness, compassion, respect, and personal responsibility. These are values to be admired and illustrative of a person of integrity.
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